Tuesday, 19 April 2022

Should Women be paid for housework?

 My wife does nothing at all" dismissed a husband even as he nonchalantly listed that she cooks for them, drops and picks up their children from school and cleans the house. This response echoes the thankless attitude of many.

Empirical data suggest that less than one-third of men participate in domestic chores whereas three-fourths of women do all the drudgery. It is because of their efforts that the wheels of the economy function. Yet their work is not respected. It can be said that homemakers provide a form of the labour force that is unpaid and not valued.

Therefore many proposed the idea of paying homemakers a salary. But this has not been implemented anywhere in the world. This may be because paying homemakers is a debatable issue.

Some economists suggest that homemakers must be paid since they improve the productivity of the economy by looking after those who work in it Staunch supporters of the policy say paying housewives is the best way to recognize their efforts.

At the same time, many also believe paying housewives may entrench social norms that confine women inside the house and reduce their participation in the labour force. Another problem with this policy is who will pay? If husbands pay their wives for looking after the house, the patriarchal notion of men being the sole breadwinners will get fostered. Government cannot afford to pay either because the expenditure and fiscal deficit are high.

Moreover, the idea of paying housewives is fundamentally flawed because a homemaker's caregiving effort cannot be monetized. 

Thus the best policy would be one that encourages greater participation from men in doing domestic chores.

 

                                                                                                                       - By Pratyaksha

                                                                                                                         WIB Member

How women were most affected by Covid?

 Drastic Changes during the Pandemic time created a lot of chaos and confusion in society. All around the world, the majority of women were affected and then they were occupied with innumerable household work along with their job.

Incessantly, They were managing everything. But some of the women who lost their jobs due to the Pandemic faced the worst situation.

In the private sector, data says half of the working women have left their jobs or been fired from the company. Even then, some of the women with great enthusiasm started their initiative such as Startups. 

Just because of the number of rumors around the world related to inoculation and its side effects, most women hesitate to take it. The worst scenarios are countenanced by the housewives who don’t have any job or source of income, as we saw that the crime rate against women spontaneously surged during the Pandemic. 

Some of the data that represents women's vulnerability during the Pandemic:-

  • According to the Data Afghanistan, Angola, Congo and Zimbabwe were the countries where women were the most affected by the Pandemic. 
  • In Bangladesh, the primary health effect of the Pandemic on women is less of a concern but has moderately high maternal mortality rates. There are 10 to 12 other countries with very poor scores on women’s health, majorly the low-income countries. 

Thus, To keep them safe and secure, the government must ensure the regular tracking and monitoring of the situation of women and girls in the most vulnerable countries.

                                                                                                              - By Diksha Chaudhary

                                                                                                                 WIB Member

Friday, 15 April 2022

Effective advertisement in business

The number of companies who spent on advertising is increasing day by day. On average, all around the world $500 billion is being spent on advertising which increased by 10% in 2021. From starting to launch advertisement must if you want to get it to the right people. Advertisement is a paid promotion by the company from customers to get to know about a company, its products and services. 

The advertisement is a must in every business whether it's small as it helps the company to increase its sales and revenue which will expand the business. In this world of digital advertising, it is playing a significant role in business.  We can see the advertisement for US products and get them home very easily if we are fascinated by them. So with this advertisement, we can attract domestic customers as well as foreign which will in a way help a country to grow on a large scale. Acquiring new customers is the main motive of a company. Advertisement helps companies to build a network across states and countries as well. 

How Advertisement is useful?

  • Advertising significantly increases your brand's exposure to relevant customers. 
  • Advertising also supports the sales and revenue of some businesses.  
  • Online advertising and effective ones can boost the growth of many businesses.

Whatever the field is there will be competition in any case. So if a corporation is not involved in any advertisement or any activity then the other company has an incentive and increase its revenue and get control over the market. 

In this sense, advertisement is necessary and everyone is doing that. But if a company is not involved, it will not be able to hang on the market and will end up having a sales deficit because customers didn't come to know about the product so how come they buy the product. 

Staying ahead of the competition, especially in saturated companies is all about continuous exposure. Beyond the reach, you can gain or through word of mouth, advertising can help you to achieve that.


                                                                                                 - By Pooja 
                                                                                                         WIB Member



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